As I noted in my yearly reflection blog post, marketing is
an area that I could/should/can do better – or at least be significantly more intentional about. So I thought I would do a bit of a series on things that I’m experimenting with. The first marketing asset: The One Page Speaker Profile
Why did I create it: Typically, I get my speaking opportunities one of two ways. Direct requests (they know me) & submitting in submissions systems (when they know my name). When I’ve attempted to submit to conferences/communities where I am not established speaker, my acceptance is non-existent. I can’t expect reviewers/organizers to google me, etc. Was there a way to give a visual summary that gives a glimpse into who I am and what I do.
How I created it: After looking at several formats/examples, I used Canva to help me finalize a format. And then probably over analyzed which photos and testimonials to use.
What surprised me: I’m now considering doing a One Page Advisor Profile (not specific to speaking). I really liked this much more than a resume of sorts.
Do you have a One Page Speaker Profile? In what ways do you use it for marketing?
