Starting off with a directly honest admission…I suck at marketing. I don’t use ads. I don’t do calls. I don’t send emails. I really don’t do anything that I believed fit in the world of marketing.
Yet, when I said this to someone, they laughed at me. Because they said I had the best approach to marketing, “word of mouth”. And I do really care about my delivery experience for others and when I consider my work over the last several years, yep, recommendations kept me busy. So why don’t I consider this marketing? Because it feels passive. It feels like “just hoping” people contact me.
So I challenged myself a bit on what I consider marketing and what else do I really do. I do Linkedin lives once a month. I write blog posts monthly. I speak frequently at conferences. I’m realizing that I did all of these things with the purpose to help. To give back. To provide value for others. So I don’t think of them as marketing but maybe that’s the best kind of marketing. But I still feel a massive gap in this area and one that I’ve avoided for a very long time. By saying it and writing it publicly, I’ll now need to focus on this learning in 2024. Specificall,y how to make it continue to be authentic to me and not up in your face feeling but intentional.
Do you have any marketing tips?
