Here’s an exercise to try with your team (that I believed I learned at a conference) focused on Quality and Value.


  1. Create the following signs:
    • Quality = Value
    • Quality < > Value
    • Quality inside of Value
    • Value inside of Quality
    • Value overlapping Quality (think venn diagram overlap)
    • Other
  2. Hang the signs around a room


  1. Prompt the team to go to the sign that they believe best represents the relationship between Quality and Value
  2. Have each individual sign group discuss why they chose that one
  3. Have a representative for each sign group share why they choose that one
  4. Ask questions for a large debrief. These questions should help the team address misalignment or challenges they are facing. For example:
    • When might each sign be correct?
    • What challenges might occur within the team with these different views?
    • What questions does this raise for you?

What did your team discover?

Tricia Broderick

Tricia Broderick

Tricia Broderick is a leadership and organizational advisor. Her transformational leadership at all levels of an organization, ignites growth of leaders and high performing teams to deliver quality outcomes. Tricia has more than twenty years of experience in the software development industry. She is a highly-rated trainer, coach, facilitator and motivational keynote speaker. Beyond her extensive knowledge and skills, her biggest offering is inspiring people to believe anything is possible.


  • Very interesting. Will definitely try this out. Is it meant to help define these words or should that definition be set first?
    People keep playing the “perspective” card all the time. So, what’s value for me isn’t value for you is their argument.

    • Avatar photo Tricia says:

      I don’t define these in advance. Part of the exercise is realizing that everyone may have different definitions and that the conversation is what we need. Then I pull the Product Owner to help define quality and value (based on the conversations) for the project.

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