As I noted in my yearly reflection blog post, marketing isan area that I could/should/can do better – or at least be significantly more intentional about. So I thought I would do a bit of a series on things that I’m experimenting with. The next marketing asset: The Speaker Preview Video (super short and under 5 min versions)
Why did I create it: One, everyone kept telling me how important this is. So I’m trusting the sheer volume of this feedback that I received. Two, as I mentioned in the One Page Speaker Profile post, I’m struggling when unknown. I need more assets that clearly show what I bring to the event. The profile page is one thing, but getting a little video taste is another level.
How I created it: After hiring people for video and media, I used Camtasia Studio to help me create the content. I attempted to hire someone but cost was just too high for me. So I decided to give it a go myself.
What surprised me: How hard this was (the under 5 min version that is. The quick one was easy so I over estimated my capabilities when it came to a longer version. Technically and atheistically – I’m not sure I still love the result but it is my starting point now to see what feedback I receive.
Do you have a Speaker Preview? In what ways do you use it for marketing?
